4 Marketing Tips for Construction Companies Posted on April 20, 2021 by Smartboost Effective marketing for construction companies is essential to success. The marketing umbrella covers everything from SEO, lead generation, company reviews, contact information, and so much more. Aside from a few industry giants, construction companies need to differentiate themselves amongst a sea of competitors, using data and market research to drive marketing decisions. For construction companies […]
Understanding the New 2021 Google Core Update Posted on April 15, 2021January 24, 2023 by Smartboost Google’s latest algorithm will launch in May 2021, and it’s going to be huge for online businesses. Over the last several years, Google has focused on optimizing its search engine to improve the user experience. As a result, Google rewards the businesses who optimize their content by providing higher rankings and, therefore, more traffic. With […]
The 4 Best CRM Software Options For Construction Companies Posted on April 9, 2021January 24, 2023 by Smartboost Every construction project involves a lot of variables. Whether you’re a large-scale construction company designing and putting up apartment buildings in DTLA or a small housing contractor doing kitchen and bathroom remodels, your project probably involves a handful of contractors, suppliers, insurance contacts, and permitting experts. It’s no surprise that more construction companies are integrating […]
Does My Phone Listen to My Conversation for Advertising? Posted on April 1, 2021January 24, 2023 by Smartboost Ever seen an ad that makes you wonder if your phone is listening? Smartphones do pick up audio in your environment, but it’s not the same as listening to your conversations unless you’ve activated a voice assistant. We’ve done the research and broken down everything you should know about your smartphone’s listening and data collection […]
How to Build a Website for Construction Companies Posted on March 18, 2021January 24, 2023 by Smartboost To someone searching for construction services online, your website is the cover page of your business. Studies show that most people search for reviews and recommendations online before making a purchase, and just under half will go to a company’s website before reaching out. If people don’t find what they’re looking for or feel you […]
How to Improve SEO for Voice Search Posted on March 16, 2021 by Smartboost Voice search has quickly become one of the most popular ways of performing online queries. With 55% of people using voice search regularly to ask questions or look up items on their smartphones, it’s apparent that the traditional SEO needs to adjust to accommodate this change. With recent technological improvements, voice search has also become […]
Digital Marketing: Should You Hire a Contractor or an Agency? Posted on March 4, 2021 by Smartboost Most business owners have to outsource for marketing opportunities and campaigns. While some large businesses can hire dedicated marketing staff to handle the task, smaller companies might not have the budget. Deciding who to hire can be a monumental task. Marketing agencies and subcontracting companies have different approaches and provide various benefits to the business, […]
Data Mining with R or Python Posted on February 18, 2021March 6, 2023 by Smartboost What is data mining? There are various ways to go about the process. Let’s dive into data mining techniques with R and Python. Data Mining: Mining in the 21st Century Data mining is the mining technique of the 21st century. But what is it exactly? We’ll define the meaning of ‘mining’ first. Mining is extracting […]