How a Mobile App Can Increase Customer Loyalty Posted on August 25, 2021 by Smartboost Customer loyalty is essential to your online brand. Market research by Hubspot reveals that if an online retailer provides excellent service, customers are 93% more likely to return for a repeat purchase. With that in mind, you should focus your marketing efforts on creating the best experience possible for anyone who visits your site, including […]
Organic vs. Paid Social: Everything You Need To Know Posted on August 4, 2021 by Smartboost Social media marketing spend increases each year in the United States. Compared to the mere $15.6 billion spent on paid ads in 2016, businesses in 2020 spent about $40 billion, and we’re expecting a steady incline through 2022. The nationwide adoption of social media marketing comes in response to more and more active social media […]
Web Applications vs. Websites vs. Mobile Apps Posted on July 21, 2021 by Smartboost Web applications, websites, and apps make up the fabric of our digital world. As far as software goes, these three categories define how we access everything from social media to online shopping. As the Internet has morphed and changed over the last 38 years, we are no longer limited to plain text HTML landing pages. […]
How Social Media Marketing is Bridging the Customer Experience Gap Posted on July 7, 2021 by Smartboost Social media marketing allows us to engage with customers in a more personal way than ever before. On apps like Instagram, Facebook, and TikTok, we can create brand personas and identities that are more in tune with social trends and better understand our specific markets. Of the 82% of Americans on social media sites, almost […]
Why You Need All Your Data in One Place Posted on June 23, 2021January 24, 2023 by Smartboost You’ve been collecting data for most of your life. All of your stored photos, contacts, messages, documents, and files make up your digital fingerprint, and that fingerprint is growing every day. The new digital era means that more and more services are going paperless and accessed and stored on internet-based servers rather than limited storage […]
What is an Omnichannel Marketing Strategy? Posted on June 9, 2021 by Smartboost Put yourself in the shoes of an average consumer: You’re thinking about buying a new beach towel for summer, so you look at Company A’s website for about 10 minutes. You decide the price is too high, and you close your browser to check Instagram. A few minutes later, you see an advertisement for the […]
How will the Apple vs Facebook Data Feud Affect You? Posted on May 26, 2021January 24, 2023 by Smartboost In late April, Apple announced the implementation of a new “App Tracking Transparency” feature on all iPhones. The new pop-up intends to protect iPhone users from the unwanted, and perhaps covert, collection and sale of their data through apps like Facebook, Snapchat, and more. It does so by alerting users that certain apps may track […]
Internal vs External Linking for SEO Writing Posted on May 12, 2021 by Smartboost Search Engine Optimization (SEO) is multifaceted, requiring businesses to constantly update their online marketing strategies and consistently create new content. Search engines like Google and Bing reward companies with great SEO by giving them higher search rankings and optimized rich cards, but the relationship is mutually beneficial. Google favors businesses with great SEO because it […]
How to Incorporate Data Science Into Your Marketing Stack Posted on April 29, 2021January 24, 2023 by Smartboost Utilizing data science is a critical piece of a successful marketing campaign. Compared to data analytics, an equally important tool in marketing strategy, data science attempts to assess customers’ future needs and behaviors. It may surprise you that the data you collect sometimes conflicts with your intuitions about your own customers. For that reason, and […]