Digital Marketing: Should You Hire a Contractor or an Agency? Posted on March 4, 2021 by Smartboost Most business owners have to outsource for marketing opportunities and campaigns. While some large businesses can hire dedicated marketing staff to handle the task, smaller companies might not have the budget. Deciding who to hire can be a monumental task. Marketing agencies and subcontracting companies have different approaches and provide various benefits to the business, […]
Data Mining with R or Python Posted on February 18, 2021March 6, 2023 by Smartboost What is data mining? There are various ways to go about the process. Let’s dive into data mining techniques with R and Python. Data Mining: Mining in the 21st Century Data mining is the mining technique of the 21st century. But what is it exactly? We’ll define the meaning of ‘mining’ first. Mining is extracting […]
The Psychology Behind Creative Intelligence Posted on February 3, 2021January 24, 2023 by Smartboost Before we dive into creative intelligence in psychology, let’s look at two of the most common theories that define intelligence. These theories are the triarchic theory of intelligence developed by Robert Sternberg and the Multiple Intelligences Theory proposed by Howard Gardner. The two psychologists attempt to expand on the types of intelligence based on different […]
Data Scientists vs Data Analysts: What is the Difference? Posted on January 21, 2021 by Smartboost What’s the difference between a data scientist and a data science analyst? The discussion is a hot topic in today’s digital world. Students and those new to the field are often confused by the two positions. That’s why it’s essential to examine the job description, profile, and requirements of the two roles. If anyone wants […]
Should You Collect Data or Purchase a Large Database? Posted on January 7, 2021 by Smartboost In 2017, The Economist published an article stating that the world’s most valuable resource is no longer oil, but data. Data leads to information, and information leads to knowledge, meaning that without data, we couldn’t keep learning everything we need to. Data is the foundation for data science and machine learning, and machine learning builds […]
How to Boost Your Creative Thinking Posted on December 24, 2020 by Smartboost Creativity. When you hear the word, what do you think of? You might automatically think about some of the great artists, like DaVinci or Picasso. Or maybe you think of Walt Disney, with the way he built a brand that’s still beloved almost 100 years later. While we have tons of examples of creative thinkers […]
Everything Marketers Need to Know About Analyzing Their Email Marketing Data Posted on December 10, 2020 by Smartboost Email marketing is growing in popularity, and for good reason. According to Hubspot, email generates $38 for every $1 spent, marketers who use segmented campaigns see as much as a 760% increase in revenue, and 80% of business professionals believe that email marketing increases customer retention. The list of email statistics goes on. But to […]
Artificial Intelligence (AI) Trends in 2021 Posted on November 26, 2020January 24, 2023 by Smartboost Artificial intelligence (AI) is a branch of computer science that involves building intelligent machines capable of learning and performing tasks with intelligence as humans do. AI has shown tremendous growth in the past few years, and various fields have already implemented the technology. AI brings transformation to many industries and its contribution is endless. “Artificial […]
The Top 10 Data Science Mistakes to Avoid Posted on November 12, 2020January 24, 2023 by Smartboost Data science is considered one of the hottest jobs right now, and for good reason. More than 2.5 quintillions (18 zeros) bytes of data are created every day! Data science jobs ranked on both Glassdoor’s list of best jobs in America 2020 and LinkedIn’s Emerging Jobs Report 2020. With a median salary of $107,801 and […]