US Turf Case Study
To help with speed optimization, we decided to redevelop their website from scratch.
This client has been working with us for a long time and they get a lot of leads. Their site needed to be updated to support their consistent influx of visitors.
The Challenge
Our client, a leader in the artificial turf and landscaping industry, came to us with a goal of generating more leads and getting more return on ad spend (ROAS). They were struggling with a high cost per acquisition (CPA), so we knew we had to focus on both paid and organic growth and well as a fresh new website design that encouraged conversions. In addition to these challenges, we also faced new challenges as COVID-19 hit. We were seeing a lot of competition in the space and a downturn in consumers wanting to invest in larger purchases like turf installation. Because of this, we faced an increase in cost per click (CPC). We also faced high levels of regional industry competition in our paid advertising strategies.
Our Tactics
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- Web redevelopment on a custom WordPress theme
- Added professional images, replaced stock images
- SEO optimizations throughout the website
Branding
The Typography
Poppins Sans Serif
Project Management
Who Was Involved?
Eric Rudeen
Eric oversaw the web development project and made sure it stayed on track.
Meet Gori
Meet handled the UX and UI design for the new site.
Meet Gori
Details
Results
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Takes 2 min