How Organic Qualified Leads Skyrocketed By 93% How Organic Qualified Leads Skyrocketed By 93% INDUSTRY: Software COMPANY SIZE: 250 BUSINESS GOAL: Increase organic traffic + lead MARKETING STRATEGY: Data-driven digital strategy Supercharging Digital Performance 122 % Website Traffic 93 % Organic Lead 261 % Keywords Ranking 327 % LinkedIn Lead The Challenge Our client, a global procurement software provider, needed to increase brand awareness and lead generation in the North American market. The company is deeply established in Europe and looked to reach new opportunities in the US. The main challenges were the lack of a defined content strategy, the differences in users’ online behavior from one continent to the other, and a slow ranking progression of strategic keywords. The Strategy Smartboost implemented a data-driven SEO strategy based on a predictive search ranking machine learning model to increase organic traffic through multiple SEO tactics. The goal was to get more traction from organic search to be able to generate more sustainable traffic and revenue. SEO The practice of optimizing a website in order to appear higher on a search engine’s natural or organic rankings. Content Marketing A form of digital marketing in which we create and distribute high-quality content that is unique, relevant, and valuable to a specific target audience. LinkedIn Ads Native ads that yield high-quality leads through niche targeting options, ideal for B2B and even some B2C companies. CRO A system used to organically increase the percentage of website visitors who will take a specific action; ultimately increasing leads or conversion rates. The Results We were pleased to see that after 12 months, overall website traffic had increased by 122%. In the first month of our partnership, there were approximately 4,401 website users. Over the next 12 months, we saw a steady increase in users which, by the last month, was up to 9,792. More In addition, lead generation from all traffic was up by 36%. These results were made possible by individual SEO tactics that contributed to the success of our strategy. Keyword ranking, optimizing for organic search, link building, and LinkedIn advertising all played a part in meeting our goal. With our work, very important and strategic keywords reached the first page of Google year-over-year. When we began working with this client, they ranked for 2 keywords in the top 3 search results. However, by month 12 we had increased the number of ranking keywords to 12. In result positions 4-10, we increased the number of ranking keywords from 2 to 36. Overall, based on search result positions 0-100, we increased their keyword ranking by 261%. While the increase in overall traffic was a great success, it is noteworthy that our business goal was to increase organic traffic and lead generation. We were pleased to see that our goal had been significantly met. Over 12 months, organic traffic rose by 33%, resulting in an increase in organic lead generation by 93%. Additionally, our LinkedIn ads increased website traffic by 71% and lead generation by 327%. These results indicate the value of LinkedIn advertising for B2B companies and businesses that are targeting a professional audience. Last but not least, backlinks rose from 86,762 to 277,478. Backlinks and/or link building is significant to SEO because they indicate to search engines that a website is credible and trustworthy. When a client receives a backlink from a site with a high domain authority, it can not only increase visibility in search results, but can generate more organic traffic from the referral. How We Turn Data Into Business Growth All Traffic Organic SEO LinkedIn Highlights Organic Leads Website Traffic LinkedIn Leads Organic CRO “If you need to grow your SEO and boost your lead generation, smartboost is the smartest choice. We are a global procurement software company and wanted to increase our brand awareness in North America. From strategic planning, content creation, data intelligence, SEO to campaign execution, the smartboost team truly has become a vital ‘weapon’ in our marketing deployment efforts in North America. smartboost has a deep sense of creativity and intelligence approach to online marketing and a solid data-driven strategy to drive results. Thank you, smartboost, for being a great partner!” Brenton VP Sales & Marketing Takes 2 min Are you ready forgrowth marketing? Start