How Organic Qualified Leads Skyrocketed By 93%
Supercharging Digital Performance
The Challenge
Our client, a global procurement software provider, needed to increase brand awareness and lead generation in the North American market. The company is deeply established in Europe and looked to reach new opportunities in the US. The main challenges were the lack of a defined content strategy, the differences in users’ online behavior from one continent to the other, and a slow ranking progression of strategic keywords.
The Strategy
Smartboost implemented a data-driven SEO strategy based on a predictive search ranking machine learning model to increase organic traffic through multiple SEO tactics. The goal was to get more traction from organic search to be able to generate more sustainable traffic and revenue.
SEO
Content Marketing
LinkedIn Ads
CRO
The Results
We were pleased to see that after 12 months, overall website traffic had increased by 122%. In the first month of our partnership, there were approximately 4,401 website users. Over the next 12 months, we saw a steady increase in users which, by the last month, was up to 9,792.
MoreHow We Turn Data Into Business Growth
Highlights
Organic Leads
Website Traffic
LinkedIn Leads
Organic CRO
“If you need to grow your SEO and boost your lead generation, smartboost is the smartest choice. We are a global procurement software company and wanted to increase our brand awareness in North America. From strategic planning, content creation, data intelligence, SEO to campaign execution, the smartboost team truly has become a vital ‘weapon’ in our marketing deployment efforts in North America. smartboost has a deep sense of creativity and intelligence approach to online marketing and a solid data-driven strategy to drive results. Thank you, smartboost, for being a great partner!”